As you guys know by now I really like new technology, especially when it saves you money and allows for more marketing opportunities. That is exactly what using LCD TV’s for menu boards does. Why does it save money, they can’t be cheaper than light boxes? That is actually true, sort of. The first round of light boxes is cheaper than buying, installing, and framing LCD TV’s.

That being said, over the long term the costs associated with menu changes and price changes far outweigh the costs of the initial install. Imagine, you are out of an item, you can take it off the menu board with the swipe of a button. Want to increase sales of an item you have are overstocked on? Add special pre-programmed highlights. Want to change the look of the brand? No need to change the light boxes, just send a new file and change it instantly.